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Article Archives

Drive More Targeted Traffic to Your Website With Pay Per Click Advertising

Your website, with well defined objectives and strategies, can be your most effective marketing tool. However, a significant part of your internet marketing strategy should revolve around driving targeted traffic to your site. Without a steady flow of traffic, your website can't help increase your revenues. More...

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[Book Report] The Art of Self Promotion, by Ilise Benun

In this book report, I will share some tips and strategies I learned, for promoting and marketing a small business or organization, even on the tiniest of budgets. More...

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Using the Right Keywords to Generate More Traffic To Your Site

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. More...

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Automate Your Business Using Autoresponders

If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders. More...

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[Book Report] How to Talk so People Listen: Connecting in Today's Workplace, by Sonya Hamlin

Good communication is important in all areas of life, but it's especially crucial for an entrepreneur. My goal for this book report is to distill the information I found most useful, and leave you with strategies that you can utilize immediately. More...

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Start Up Your Own eZine to Grow Your Biz

Ezines are a great way to keep in touch with current and potential clients. Studies show that people usually won't do business with you after visiting your website once or twice, especially with higher end services. It takes at least 7 contacts with you, on average for people to decide if they want to do business with you. More...

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[Book Report] Lower Your Taxes Big Time, By Sandy Botkin

Taxes on your mind? Then it's a good time to make sure you're getting all business deductions you're entitled to for 2007, and to think about tax planning for the new year.   More...

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More Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally found exactly what she is looking for, and is
about to make a purchase. If she fails to complete the
purchase due to any number of distractions or priorities, you
just lost the sale. This can also be a problem if you are
offering services - once the visitor leaves, chances are he or
she will never find your site again. Even if your visitor
bookmarked your site, most people have a glob of bookmarks
they will never return to. More...

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Effective Marketing Materials: First Impressions Count! by Wendy Maynard, Marketing Maven

A mistake that entrepreneurs and business owners make is trying to create their own marketing materials or to have an amateur - a friend, relative, or neighbor - design their materials. It may seem like you are saving money by doing your own logo, business card or website; however, the reality is that you are making a VERY costly mistake that can make your business more likely to fail.  More...

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Flash: Pros and Cons

While Flash websites can be pretty slick, with animations, slide shows, fancy menus and moving text, there are a some serious problems with Flash based sites. Here's what I explain to clients when they tell me they want a Flash website: More...

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Don't Let Your Email Get Stuck In Spam Folders

If email or an ezine is one of your marketing strategies, you know that there's always a chance your email may go to your subscribers' spam folder. Large Internet Service Providers like Yahoo, Google, AOL, and MSN filter millions of spam messages. More...

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[Book Report] Getting Things Done, By David Allen

Seems like everyone's way too busy these days, and entrepreneurs are certainly no exception. While keeping up with daily tasks and responsibilites can certainly be a challenge, I've found that creating some simple systems can be tremendously helpful. In Getting Things Done, David Allen shares his proven system for getting organized, clearing your mind, and operating at peak levels of productivity.  More...

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How to Define Your Specs for a New Company Identity

Recently I had a client who needed a new logo for her company. Her request was for a logo that illustrates exactly what the company does. Had I fulfilled this request, the logo would have been too detailed to be effective as a logo. A logo is usually a symbolic representation of the company or organization. It should be simple, and not too literal. If you look around at logos for other businesses, you'll see what I mean. (Of course, there are lots of ineffective logos out there too.) A logo that's too literal can create an unprofessional image.  More...

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